Ceramic craftsmanship integrated with urban landscapes showcases unique original designs.

Ceramic landscape culture is a form of expression that combines ceramic art with natural landscapes, emphasizing the harmony between humans and nature.

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Snow-covered forest stream with tall evergreen trees under a clear sky.
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Christmas Night

Inspired by the mountain forest scenery on Christmas night, this set combines the warm texture of purple clay, the delicate patterns of underglaze painting, and the exquisite embellishment of overglaze gold tracing (with 12% real gold solution).


On the cup and plate, snow-capped mountains stand quietly under the stars and moon, Christmas cottages are hidden among pine trees, and birds, clouds and gilt lines are intertwined, embodying the romance and warmth of Christmas night in the utensils. The purple clay material gives it a simple texture, the underglaze painting makes the pattern durable, and the overglaze real gold tracing shimmers in the light and shadow. It is not only a practical coffee set, but also an artistic decoration and collectible item in the Christmas season, adding a touch of luxurious and ceremonial atmosphere to the coffee time during the festival.

Core Mission

We are deeply rooted in the ​​millennium-old ceramic culture of Jingdezhen​​, yet always guided by ​​global market demands​​. Leveraging the ​​precision manufacturing​​ of our own factory and the ​​creative vision​​ of our studio, we utilize our foreign trade independent website as a ​​bridge across the oceans​​. This allows the ​​warmth of handmade ceramics​​ to reach every corner of the world where there's a love for life. Simultaneously, we diligently cultivate the domestic market, offering clients a dual choice: ​​'limited edition art'​​ for collectors and ​​'customizable mass production'​​ for broader needs. Our ultimate goal is to make original ceramics a ​​vital link between culture and daily life, and a bond connecting China with the world


The combination of natural scenery and ceramics showcases the vitality of nature and the delicacy of pottery art. Each ceramic piece seems to blend into the surrounding scenery, conveying a sense of harmonious beauty and cultural heritage.

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Development Vision

Our vision is to become a ​​premium service provider​​ in the ​​global handmade original ceramics​​ sector. We aim to ​​build long-term trust​​ with our global clients through ​​integrity​​, establish a ​​differentiated competitive advantage​​ through ​​originality​​ and ​​handcrafted​​ excellence, and drive ​​sustainable business growth​​ through ​​continuous innovation​​. Hangzhou Nuowei Culture strives to be a vital ​​bridge connecting​​ the profound ​​ceramic culture of Jingdezhen​​ with the ​​global consumer market​​, allowing the world to appreciate the ​​unique charm of Chinese handmade ceramics​​.

The Concept of NOVVIA

Integrity is the foundation of an enterprise

We adhere to the business principle of ​​'Promises must be kept, and goods must be genuine'​​. From the selection of ceramic raw materials to the production process, and from order communication to logistics and after-sales service, every step is handled with ​​transparency and responsibility​​ towards our customers. Whether it's long-term cooperation with overseas partners or customized needs of domestic clients, we always ​​build trust through integrity​​, making 'Novvia Products' a synonym for ​​quality and reputation​​.

Craftsmanship with rhythm, heritage with heart

We revere the warmth and texture of handcrafted artistry. With our own factory as the production guarantee, we gather seasoned artisans from Jingdezhen to perpetuate traditional techniques such as hand-pulling, hand-painting, and hand-glazing. Each ceramic piece is meticulously sculpted by the hands of these craftsmen, retaining the natural textures and unique imprints inherent to manual creation. This process distinguishes our work from the coldness of mechanized mass production, allowing clients to perceive the delicacy and preciousness of 'the beauty of handiwork,' thus inheriting the spirit of craftsmanship intrinsic to millennia-old ceramic artistry.

​Originality as the soul, highlighting distinctiveness

We reject homogenization and use our studio as a creative engine to deeply explore the traditional craftsmanship and modern aesthetics of Jingdezhen ceramics. We create original collections that integrate cultural heritage with contemporary taste. Each ceramic piece carries the designer's unique ingenuity, pursuing a 'one-of-a-kind' artistic expression from shape design to pattern creation. We also launch limited edition series, transforming ceramics into collectible lifestyle art, meeting the high-end demand for personalization.

​Innovate to break new ground

We remain rooted in tradition while continuously exploring innovative ways to blend ceramic craftsmanship with market demands. We offer both ​​customized bulk products​​ that cater to the cultural aesthetics of overseas clients and ​​creative ceramic pieces​​ that incorporate new materials and techniques. By optimizing the service experience on our foreign trade independent website, we break geographical barriers with innovative thinking, revitalizing Jingdezhen's handmade ceramics in the global market.

Our Team

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Xu

xubin@novviaculture.com

Sun

boscosun@novviaculture.com

Wang

kellywang@novviaculture.com

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诺纬公司图标英文.jpg

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